Overview
Social media influencers (SMIs) have become an important source of influence that affects consumer behaviours in their decision-making processes. As such, this justifies scholarly attention in understanding how SMIs transfer their meanings to endorsed brands and drive consumers’ positive behavioural intentions.
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Meet Your Instructor
Hi, I’m Shiann Richardson.
Happiest fulltime mom, a college student, and an entrepreneur.
I am a social media influencer and content creator on Instagram. I get paid when I get approved for brand deals with companies who want to get in front of my audience. I also can make commission from products purchased through my advertisements.
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